Helping hospitality & tourism businesses create experiences worth returning for.
Whether you're a boutique hotel, visitor attraction, destination organisation or experience provider, I help you strengthen every stage of the visitor journey, from first impressions to lasting loyalty.
The Visitor Experience Growth Framework
I take a holistic approach to growth, looking at every stage of the guest journey to create experiences worth talking about.
1.DISCOVER
Be found by the right visitors.
2.CHOOSE
Give people confidence to choose you.
3.EXPERIENCE
Deliver experiences worth remembering.
4.SHARE
Turn happy visitors into advocates.
5.RETURN
Build loyalty that lasts.
Helping businesses create memorable visitor experiences.
WHO I WORK WITH
I understand both the journey and the destination.
MEET SARAH-LOUISE
Tourism has taken me from leading destination marketing in the UK to welcoming guests at a boutique hotel in Amsterdam.
That unique combination allows me to understand both what brings visitors through the door and what makes them want to return.
I believe memorable visitor experiences are created long before check-in—and continue long after guests leave.
How I Can Help
Every business is different, but every memorable visitor experience follows the same journey.
Visitor Experience Reviews
Create memorable experiences that keep visitors coming back.
Your visitor experience is more than just what happens on-site. It's every interaction from the moment someone discovers your business to the memories they take home.
Together, we'll review the complete visitor journey and identify opportunities to create more memorable, seamless and engaging experiences.
Local Partnerships & Destination Development
Create stronger visitor experiences through local collaboration.
Some of the best visitor experiences happen when businesses work together.
Drawing on my destination marketing & economic developement experience, I help tourism businesses build meaningful partnerships that benefit visitors, strengthen communities and encourage people to explore more of the destination.
Ongoing Growth Partnership
Your hospitality and tourism growth partner.
Sometimes you don't need another agency, you need someone who understands hospitality, tourism and the visitor journey.
My Growth Partnership provides ongoing strategic support, helping you continuously improve your visitor experience, marketing and partnerships as your business evolves.
Hospitality & Tourism Marketing Strategy
Attract the right visitors with marketing that reflects the experience you offer.
Marketing should do more than generate attention, it should attract the right audience and accurately reflect the experience waiting for them.
I help hospitality and tourism businesses develop practical marketing strategies that connect with their ideal visitors and support long-term growth.
“Visit Tunbridge Wells needed a rebrand and Sarah-Louise led the project with skill and enthusiasm including communicating our brand voice and values to our graphic designer, developing a new brand icon and translating this to our marketing collateral, then successfully increasing our brand recognition within a very short timeframe.”
- Project: Rebrand
KIND WORDS
“Sarah-Louise understood the need for the Economic Development Team to raise its’ profile with the local business community and has left the Team in a great place, after leading the way in developing our messaging and media relations.”
- Project: Public Relations
“I had the pleasure of working with Sarah-Louise Koessler on the new Visit Tunbridge Wells website. Her focus on user experience, research into best practices, and skill in crafting compelling content and selecting impactful imagery were key to delivering an engaging, visually appealing platform for visitors..”
- Project: Website Development