Helping tourism businesses grow through better guest experiences from A to Z.
From destination marketing to front-of-house operations, I help boutique hotels & tourism businesses create memorable experiences that inspire guests to return, recommend and become loyal advocates.
The Visitor Experience Growth Framework
I take a holistic approach to growth, looking at every stage of the guest journey to create experiences worth talking about.
1.DISCOVER
Helping the right guests find you through smart marketing & strong visibility.
2.CHOOSE
Inspiring guests to book with confidence through your story, website & reviews.
3.EXPERIENCE
Creating exceptional stays & experiences that delight guests and set you apart.
4.SHARE
Encouraging reviews & recommendations that build trust and credibility.
5.RETURN
Turning first-time visitors into loyal guests and long-term advocates.
How I Can Help
Guest Experience Reviews
Uncover what's working, identify opportunities and create memorable stays that lead to better reviews, loyalty and recommendations.
Local Partnerships & Destination Development
Build meaningful connections with local businesses and create experiences that enrich your guests' stay and support the local community.
Hospitality & Tourism Marketing Strategy
Strategic marketing that attracts the right guests, increases direct bookings and brings your brand story to life across every channel.
Kind Words
“Visit Tunbridge Wells needed a rebrand and Sarah-Louise led the project with skill and enthusiasm including communicating our brand voice and values to our graphic designer, developing a new brand icon and translating this to our marketing collateral, then successfully increasing our brand recognition within a very short timeframe.”
- Project: Rebrand
“Sarah-Louise understood the need for the Economic Development Team to raise its’ profile with the local business community and has left the Team in a great place, after leading the way in developing our messaging and media relations.”
- Project: Public Relations
“I had the pleasure of working with Sarah-Louise Koessler on the new Visit Tunbridge Wells website. Her focus on user experience, research into best practices, and skill in crafting compelling content and selecting impactful imagery were key to delivering an engaging, visually appealing platform for visitors..”
- Project: Website Development